CXWAI stands for Customer Experience with Artificial Intelligence and the reason why CXWAI came into existence is to help Enterprises overcome the challenge of delivering Customer Experience amidst the cross channel behaviour of customer.

The problem is simple: marketers have more data than they can use effectively. The causes are more complex, including ever-expanding interaction channels, diverse data types, growing customer expectations, intense competition, organizational roadblocks, and limited resources. But, whatever their complexity, those causes are familiar to anyone in the industry. So the real question that marketers must answer is not, How did we get here? but Where do we go next?

More precisely, marketers must answer two questions: Where do we want to go? And How do we get there? The first answer is obvious: we want to go where we can use all our data effectively. The second answer is partly obvious, in that we can see the path that leads to the goal. But we can also see the obstacles that block that path. What’s not obvious is how to overcome them.

It should be clear that the chief bottleneck at each of these stages is labor. Conventional technologies offer increased processing speeds and lower costs, but still rely heavily on experts to set up and maintain. Just adding more staff isn’t a realistic option because the volume and variety of customer data – and thus the opportunities for improved customer experience based on that data – grow much faster than any company can afford to increase its labor costs. The only way to keep up is to apply advanced technologies that hugely increase staff productivity.

Expanded productivity is exactly the promise of artificial intelligence and CXWAI would help you leverage it to achieve your CX goals.